Privacy policy
Last updated and effective date: 11 Mar 2026
This Privacy Policy describes how LUAMINA PTE. LTD. and BIKERSLIFESTYLE LTD (collectively operating under the Rexshades brand, “Rexshades”, “we”, “us”, or “our”) collect, use, disclose, and protect personal information when you visit, use our services, or make a purchase through https://www.rexshades.com (the “Website”).
This Privacy Policy also explains the rights and choices available to you regarding your personal information and how you may contact us with questions or requests related to privacy.
Our privacy practices are subject to the applicable data protection and privacy laws of the jurisdictions in which we operate. Certain provisions of this Privacy Policy apply only to customers located in specific regions, as required by applicable law.
1. SCOPE AND APPLICATION
This Privacy Policy applies to all users of the Website and Services, including customers, visitors, and individuals who communicate with us or whose personal information we otherwise collect in connection with our business operations.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use the Services.
2. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or regulatory obligations.
When updates are made, we will revise the “Last updated and effective date” at the top of this page.
Any updates become effective once posted on the Website unless otherwise required by applicable law.
3. PERSONAL INFORMATION WE COLLECT
The categories of personal information we collect depend on how you interact with the Website and our Services.
3.1 Information You Provide Directly
We may collect personal information that you voluntarily provide, including:
• Contact details such as name, email address, phone number, billing address, and shipping address
• Order and transaction information including purchased products, payment confirmation, and order history
• Account information if you create an account on our Website
• Customer support communications and correspondence
Providing certain information may be necessary to complete purchases or access certain features of the Website.
3.2 Information Collected Automatically
When you visit or interact with the Website, we may automatically collect certain technical and usage information, including:
• IP address
• Device type and operating system
• Browser type and settings
• Pages viewed and referring URLs
• Website interaction data
This information may be collected through cookies, pixels, and similar technologies to improve functionality, analytics, and security.
3.3 Information Received From Third Parties
We may obtain personal information from third parties, including:
• Shopify, which powers our online store infrastructure
• Payment providers that process payments, billing, and fraud detection
• Logistics and fulfillment partners responsible for order delivery
• Analytics and marketing partners that help improve our Services
• Affiliated entities including BIKERSLIFESTYLE LTD, which may process personal information related to payment processing, billing, fraud prevention, and compliance depending on the payment method selected at checkout
Any personal information received from third parties will be handled in accordance with this Privacy Policy.
4. HOW WE USE PERSONAL INFORMATION
We use personal information for the following purposes:
• To provide, operate, and maintain the Website and Services
• To process orders, payments, shipping, returns, and refunds
• To communicate with customers regarding orders and support requests
• To provide customer service and respond to inquiries
• To send marketing communications where permitted by law
• To detect, prevent, and investigate fraud or unlawful activity
• To comply with legal obligations and enforce our Terms of Service
We do not use sensitive personal information to infer personal characteristics about individuals.
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate the Website, improve performance, and enhance the user experience.
Cookies may help us:
• Remember user preferences and settings
• Enable secure checkout and shopping cart functionality
• Analyze website traffic and usage patterns
• Support marketing and advertising activities
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Website.
For more information about cookies used by Shopify, please visit:
https://www.shopify.com/legal/cookies
6. COOKIE POLICY
Cookies are small text files stored on your device when visiting a website. They help websites function efficiently and provide useful information to site operators.
We may use the following categories of cookies:
Essential Cookies
These cookies are necessary for core website functionality such as secure checkout, shopping cart operation, authentication, and fraud prevention.
Analytics and Performance Cookies
These cookies collect information about how visitors interact with the Website and help improve website functionality and performance.
Functional Cookies
These cookies remember preferences such as language settings or region selection to improve user experience.
Marketing and Advertising Cookies
These cookies may be used to deliver relevant advertising and measure the effectiveness of marketing campaigns.
Where required by law, including the General Data Protection Regulation (GDPR) and ePrivacy Directive, we request user consent before placing non essential cookies.
Users may withdraw or modify cookie preferences at any time through browser settings or website cookie controls.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following situations:
• To service providers that perform services on our behalf such as payment processing, shipping, analytics, IT support, cloud hosting, and customer service
• To business partners including Shopify and payment providers
• To affiliated entities within our corporate structure including BIKERSLIFESTYLE LTD
• To comply with legal obligations, regulations, or lawful requests from authorities
• In connection with business transactions such as mergers, acquisitions, or restructuring
We do not sell personal information in the traditional sense.
Where certain data sharing practices are considered “selling” or “sharing” under applicable laws, such practices are conducted in compliance with those laws.
8. INTERNATIONAL DATA TRANSFERS
Because Rexshades operates internationally, your personal information may be transferred to and processed in countries other than your own, including Singapore and the United Kingdom.
We take reasonable measures to ensure that international data transfers comply with applicable data protection laws and appropriate safeguards are implemented.
9. USER GENERATED CONTENT
The Website may allow customers to submit reviews, feedback, or other content.
Any information voluntarily shared in public areas of the Website may be visible to other users.
We are not responsible for the privacy or security of information voluntarily disclosed in such areas.
10. THIRD PARTY WEBSITES AND SERVICES
Our Website may contain links to third party websites or services.
We are not responsible for the privacy practices, content, or security of those third party websites.
Users should review the privacy policies of those third party websites before providing personal information.
11. CHILDREN’S PRIVACY
Our Services are not intended for use by children under the age of 16.
We do not knowingly collect personal information from individuals under this age.
If we become aware that such information has been collected, we will take steps to delete it.
12. DATA SECURITY AND RETENTION
We implement reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, or misuse.
However, no online system can guarantee complete security.
Personal information is retained only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.
13. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights regarding your personal information including:
• The right to access personal data we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of personal data
• The right to restrict or object to certain processing activities
To exercise these rights, please contact us using the contact details below. We may need to verify your identity before processing requests.
14. CONTACT INFORMATION
If you have questions about this Privacy Policy or our data practices, please contact us at:
Email: support@rexshades.com
Singapore: LUAMINA PTE. LTD.
Registered office address:
7500A Beach Road, #04-326
The Plaza, Singapore 199591
Singapore
United Kingdom: BIKERSLIFESTYLE LTD
Registered office address:
7 Coronation Road
Dephna House, Launchese #105
London NW10 7PQ
United Kingdom